The Earth Hour campaign, with over 410,000 hours given last year, aims to make this year's event the 'Biggest Hour for Earth' by dedicating 60 minutes to planet-friendly actions.
The Earth Hour campaign, with over 410,000 hours given last year, aims to make this year's event the "Biggest Hour for Earth" by dedicating 60 minutes to planet-friendly actions.The annual campaign aims to bring as many people as possible together, asking them to switch off at 8.30 p.m. local time and spend 60 minutes. / Photo: AP Archive
Lights off was started by the World Wide Fund for Nature , an international non-governmental organisation working in wilderness preservation and the environment, as a symbolic event to keep the lights off in Sydney in 2007, has turned into a major catalyst to promote the environmental protection movement.
The annual campaign aims to bring as many people as possible together, asking them to switch off at 8.30 p.m. local time and spend 60 minutes doing something positive for the planet as the world is now at a"tipping point" with climate and nature crises. As part of this year's campaign, many renowned landmarks will be supporting Earth Hour by going dark and switching off lights, including the London Eye and the four Tate Museums in London, Liverpool and Cornwall.
On the importance of environmental campaigns, although global security challenges and conflicts are among the world's top agenda items, the WWF cited a report that revealed global wildlife population sizes have declined 69 percent on average since 1970, and Britain has become"one of the most nature-depleted countries" in the world.
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