One of the world's biggest pop stars grew up not far from Ipswich – he's now their sponsor and being serenaded by the players after matches
Ed Sheeran could barely wipe the grin off his face as he produced a small blue pouch from his pocket while making a surprise appearance on ’s in-house TV channel. The four-time Grammy award winner is no stranger to picking up awards for his music, but it was clear the promotion medal nestling in the palm of his hand was extra special.
In 2021-22, the first season of the partnership, the club sold the most home shirts in its history, which was beaten within four months of sales in 2022-23. Advertisement Sheeran has history when it comes to shirt sponsorship, although with a more modest beginning, when he stepped in to support his local girls’ youth team in Framlingham. As a former Framlingham Town player in his youth, he responded to calls for a new kit sponsor for the team’s under-11s.
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