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, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – claimed sporting directors are proving they are “worth the money” with their work this summer., Howe has bemoaned a “very slow” and “difficult” market so far in the summer window – also claiming prices are “high”.Newcastle have sealed deals for Lewis Hall, Odysseas Vlachodimos, Lloyd Kelly and John Ruddy so far this summer.
The Magpies were forced to sell Elliot Anderson and Yankuba Minteh earlier this summer to comply with Profitability and Sustainability Rules .Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.“It may be the PSR issues, but it just means that there has to be a lot more thought put into it.
“You’ve got to use your black books and lists of contacts to their limit – sporting directors are proving right now that they’re worth the money. “It’s been a season in evolution for the sporting director role. They’ve got to get deep into the details of every deal, rather than just working on planning or tactics.”
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