Brand that for so long struggled to survive now targeting 150,000 cars per year under Geely ownership
Trips to visit Lotus in Hethel, Norfolk for much of the 2010s followed a very similar format. There’d be a chance to drive the latest variant of the Elise or Exige with a few extra kilograms taken out of them, followed by a chat with the management of how better times were ahead.
It’s hard to think which of the headline developments is the most remarkable: that Lotus makes electric SUVs in China, it is has technology and engineering centres in the Midlands and Germany, a design centre in the Midlands, wants to sell 150,000 cars per year , or that its official base is not even in Hethel anymore but in London, at a soon to open new headquarters for the Lotus Technology company that underpins this recently-assembled empire.
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