Edward Enninful On His Fashion Design Debut For Moncler: “I Had To Go For It”

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Edward Enninful On His Fashion Design Debut For Moncler: “I Had To Go For It”
Edward EnninfulMoncler
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Edward Enninful is a man who has done almost everything that can be done in fashion – although he has never, until now, designed a collection.

There was a lot going on at the Moncler City of Genius event this past weekend in Shanghai. When the French-born, Italian-owned outerwear brand presented the latest iteration of its fashion festival, just some of the headliners included Nigo, Rick Owens, Francesco Ragazzi of Palm Angels, and Lucie and Luke Meier of Jil Sander. Also on hand to deliver heavyweight cultural cachet were Donald Glover, A$AP Rocky, and Willow Smith.

And, you know, while I had already taken the decision to do pretty much nothing for a year, this was too good to be true – to have the opportunity to work with a company that I really respect and to shape something new – so for the sake of taking the chance to experience something I never had before I had to go for it.” So, looking at the early images I can see that you’ve established your own personal monogram times year of birth branding, EE72.

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