Catch and kill. Checkbook journalism. Secret deals. Friends helping friends.
David Pecker, then-chairman and CEO of American Media, speaks at an event, Jan. 31, 2014, in New York. Donald Trump
However its stories danced on the edge of credulity, the Enquirer was a cultural fixture, in large part because of genius marketing. As many Americans moved to the suburbs in the 1960s, the tabloid staked its place on racks at supermarket checkout lines, where people could see headlines about UFO abductions or medical miracles while waiting for their milk and bread to be bagged.
When the tabloid paid a mourner to secretly snap a picture of Elvis Presley in his coffin for its front cover, that week’s issue sold 6.9 million copies, according to the 2020 documentary, “Scandalous: The Untold Story of the National Enquirer.” During his celebrity days in the 1990s, Trump was a fixture in its pages, and often a source for news. Whenbought the Enquirer in 1999, one of his first calls was from Trump, who said, “Congratulations - you bought a great magazine,” the former executive testified this week.‘s unsavory practices predated his deal with Trump. The Enquirer paid for the story of Gigi Goyette, an actress who claimed she had an affair with Arnold Schwarzenegger, dangling the prospect of a potential book and movie.
B Entertainment Culture B Donald Trump B David Pecker B Lachlan Cartwright
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