A smart soldier capitalizes on enemy confusion.
"I don't think we delivered in the last two iterations of that in the way that we should have," Wilson said."There's a lot of work that we've got to do there. But at its very core, this is an extraordinary IP. And what we've seen in the world of entertainment is, great IP is resilient."
"We've seen movies not live up to the expectations of franchises. Star Wars might be one such franchise. And then you can see what happens when you get the right creative team involved, how they can completely reinvent and grow a franchise. And I think we have an extraordinary creative team involved in Battlefield now who have unbelievable ambitions to own the first person shooter space.
Resilience is always a little easier to pull off when your closest competitors are tripping over their own feet, and Wilson sees a potential opening for Battlefield amidst the bickering about the future of Call of Duty:"In a world where there may be questions over the future of Call of Duty and what platforms that might be on or might not be on, being platform agnostic and completely cross-platform with Battlefield, I think is a tremendous opportunity," he said.
Of course, opportunity doesn't mean much if you're not in a position to capitalize on it, but EA has made somerecently to expand its commitment to the Battlefield series: Original developer DICE is continuing to work on the game's multiplayer component, while new studio Ridgeline Games will develop a brand-new campaign"set in the Battlefield universe" under the leadership of Halo co-creator Marcus Lehto.
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