I am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women.
Whether you’re a solopreneur or leading a Fortune 500 company, your online presence is often the first impression you make on potential clients, customers, and partners. With countless brands vying for attention across various platforms, standing out requires more than just showing up. It demands a smart, well-crafted content strategy that engages your target audience and gets more engagement, clicks, and traffic.
A content strategy is a process, one that does not guarantee overnight success. “Social media has the power to transform small businesses into multimillion-dollar enterprises overnight. But this overnight success is usually the result of months – if not years – of creating consistent, targeted content,” adds content strategistA key thing to keep in mind when creating a content strategy is ensuring every piece of content is working toward a goal.
To fulfill that purpose, you need to have extended knowledge of your audience. It seems simplistic, but many brands don’t know basic information about their audience. Only 42% of brands know their audience’s demographic information, and less than half know their hobbies and interests, according to research from.
Digital Marketing Diversifying Content Content Creation Target Audience Audience Demographics
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