Eli Russell Linnetz of ERL fame has launched a Made in California collection that is farm-to-table fashion at its finest.
“I forgot to talk about the sheep living at the studio,” Eli Russell Linnetz texts me a minute after our FaceTime ends. The Californian designer shares a picture of his fluffy friends as they mill about outside the wave-like space that he uses as ERL’s home base. At least six of them appear in the photo, wandering in an enclosed area, with the architectural marvel looming in the background. The sheep aren’t just cute friends for the designer’s dog Einstein.
Think about it like this: Linnetz is part of a generation the New York Times calls “peak millennials,” who dominate not only the culture, but the market at the moment. For those of us raised on hunky smiling Abercrombie boys and free-spirited prairie dresses from Delia’s, ERL’s clothes are a beautiful and more lasting version of the staples we grew up loving.
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