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Elon Musk’s X, the social media platform formerly known as Twitter, has announced plans to hide all users’ “likes” in an effort to “better protect your privacy,” a move that has sparked concerns about potential blackmail, abuse, and the inability to validate post engagement — making it easier than ever for bots to distort and disrupt the platform.that the decision to make “likes” private, which was initially available only to Premium users last year, will now be applied to all X/Twitter users.
An effigy of Elon Musk is seen on a mobile device with the X and Twitter lgoso in the background in this photo illustration on 23 July, 2023 in Warsaw, Poland. This change means that X/Twitter users will no longer be able to see who has liked a specific post or what posts a particular person has liked. However, users will still have access to metrics from their own posts and a full list of people who have liked their content.
The decision has raised concerns about the potential for blackmail and abuse. While X/Twitter owner Elon Musk may not have to worry about being blackmailed with his now-secret likes, others might not be so lucky. In the past, Twitter accounts belonging to prominent politicians have been caught liking pornographic posts. With such engagement now secret to all but the original poster, the possibilities for misuse of this information by bad actors are alarming.
X/Twitter’s director of engineering, Haofei Wang, has encouraged users to embrace the change, stating that “public likes are incentivizing the wrong behavior.” Wang suggested that many people feel discouraged from liking “edgy” content due to fear of retaliation from trolls or to protect their public image. He added that with the new system, users should freely “like” posts, as it will improve their “For you” algorithm.Public likes are incentivizing the wrong behavior.
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