If the purpose of banning Substack from Twitter was to force writers to choose platforms, it looks like it’s working.
all appeared to have a shot at taking down the bird app. Despite enjoying significant growth, none has emerged a clear winner.
Millions of journalists, academics, and influencers stay on Twitter, despite protestations of its demise, because it remains the primary platform for attracting readers and driving them to content elsewhere – including to their Substack subscription newsletters. One such impulse was to retaliate against Notes by blocking Substack. Specifically, writers could no longer embed tweets in their Substack stories. Then he started banning or shadow-banning – by reducing visibility – many tweets that linked to Substack.
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