Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
Usually when a company rebrands, it's swift quick to remove all trace of its previous identity. Not so with X, or as you probably know it, 'X, Formerly Known as Twitter'. Despite's best efforts, the bird branding has shown itself to have remarkable staying power – perhaps, I don't know, a sign that Twitter never needed rebranding in the first place.
Yep, should you so desire, you can now wear everything from X-branded T-shirts and hats, to... okay, that's it for now. But do you know what you can't wear? A Twitter-branded T-shirt or hat. The mostThe two garments are available in any colour you like, as long as it's black. Even the famous Twitter blue appears to be being eschewed in favour of Musk's pseudo-sci-fi-grunge aesthetic, which appears to consist mostly of black logos on black backgrounds.
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