The platform's antitrust suit claims an alleged conspiracy to withhold advertising dollars. Right-wing video site Rumble filed a similar suit today.
X today filed a lawsuit against a group of major advertisers for allegedly conspiring to withhold advertising dollars from the social media platform, which, since Elon Musk ’s takeover, has been seen as more amenable to hosting controversial content. The suit, filed in federal court in Texas, says dozens of advertisers followed the recommendation of a key advertising coalition, Global Alliance for Responsible Media , to boycott buying ads on X since Musk bought the company.
“In a competitive market, each social media platform would set the brand safety standards that are optimal for that platform and for its users, and advertisers would unilaterally select the platforms on which they advertise,” the complaint states.
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