The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
, alleging that a "massive advertiser boycott" deprived the company of billions of dollars in revenue and violated antitrust laws.
It accused the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and The Republican-led committee had a hearing last month looking at whether current laws are "sufficient to deter anticompetitive collusion in online advertising."
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Advertising Social Media Technology Breaking News: Technology Politics Business News
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeoverThe Associated Press
Read more »
In lawsuit, Elon Musk’s X claims coordinated ‘massive advertiser boycott’ after Twitter takeoverThe company sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
Read more »
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeoverA 'massive advertiser boycott' allegedly deprived X of billions of dollars.
Read more »
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeoverElon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.
Read more »
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeoverElon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.
Read more »
Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeoverWICHITA FALLS, Tex. (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the
Read more »