The licensing company that owns the rights to Elvis’ image and likeness is ordering Las Vegas chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported.
The licensing company that owns the rights to Elvis’ image and likeness is ordering Las Vegas chapel operators to stop using Elvis in themed ceremonies, theA cease-and-desist letter from Authentic Brands Group dated May 19 was sent to several Sin City chapels. In the letter, the company alleges that impersonating ‘The King’ is commercial exploitation and trademark violation.
‘It might destroy a portion of our wedding industry. A number of people might lose their livelihood,’ said Clark County Clerk Lynn Goya, who presides over the city’s wedding marketing campaign. The letter stated that if an ‘infringing chapel’ did not comply with the terms of the document within a week, that the company’s attorneys would seek legal action. A week from when it was sent was Friday. No chapels have reported being contacted by the company.
One family-run chapel described how they were already facing troubles before the cease-and-desist letter arrived.
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