Appen, the AI firm that once counted Google, Microsoft and Nvidia as clients, has lost its executives in charge of of revenue and marketing.
Appen, the Australian AI firm that once helped train AI models for tech behemoths including Microsoft, Nvidia and Google, has lost its chief revenue officer and chief marketing officer.Andrew Ettinger, who was the Australian company's chief revenue officer, and Alicia Hale, who was marketing chief, stepped down from their roles last week, according to an internal memo viewed by CNBC. Both executives joined the company last year.
The latest memo also mentioned that the company's vice president of sales and vice president of global solutions will now report directly to Kolln, who wrote that the company is"targeting customers that are currently spending on data services." After a"strategic review process," Alphabet notified Appen in January of the termination, which went into effect March 19, according to afrom Appen. The company said at the time it had"no prior knowledge of Google's decision to terminate the contract." In 2023, revenue from work with Alphabet totaled $82.8 million of Appen's $273 million in sales for the year, according to a January filing.
Appen's past work for tech companies has been on projects like evaluating the relevance of search results, helping AI assistants understand requests in different accents, categorizing e-commerce images using AI and building out map locations of electric vehicle charging stations, according to public information and interviews conducted by CNBC.
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