Emma Raducanu, despite struggling with injuries since her US Open victory, became the seventh highest-paid female athlete in 2024 thanks to lucrative sponsorships.
Emma Raducanu has admitted she ‘wasn’t prepared’ for a number of luxury sponsorship deals after she sensationally won the 2021 US Open. The British tennis star clinched the Grand Slam title in New York three years ago as a qualifier, which saw Raducanu attract worldwide fame. Raducanu was crowned the BBC’s Sports Personality of the Year and teamed up with a number of brands after her Flushing Meadows triumph.
But the 22-year-old has largely struggled with injuries ever since – and has hasn’t been able to reach the same levels – with Raducanu still waiting to land a second trophy on the WTA Tour after her fairytale US Open win. Despite her struggles, British No.2 Raducanu was the seventh highest-paid female athlete in the world in 2024 thanks to her endorsements deals with Dior, Porsche, Tiffany, British Airways, Vodafone and Evian. Raducanu earned a total of £11m this year, Sportico have reported, with a large majority of that, £9m, coming from her lucrative sponsorships. ‘I’m obviously very grateful and fortunate to have had certain experiences and opportunities – but I wasn’t prepared for it,’ Raducanu said this week. The Brit flies to New Zealand on Friday ahead of the 2025 season
Emma Raducanu US Open Sponsorships Injuries Tennis
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