Emma Roberts, who starred in multiple seasons of Ryan Murphy’s hit anthology 'American Horror Story' is Kiko Milano’s first-ever global brand ambassador.
While details on the imagery are still under wraps, Roberts enthused about the partnership and joining the company “in their journey to become the number-one Italian beauty brand in the world.”
“The way thinks about beauty is truly inspiring and infinitely creative. They have more colors in one beauty store than I have ever seen. Not to mention their unique collaborations and limited-edition collections,” said Roberts. “I love their mission of wanting to increase self-confidence through beauty. For me, that’s the essence of true beauty. The joy that Kiko Milano brings with its products and services to its ever-growing and super-creative fan base is beautiful.
Her appointment builds on Kiko Milano’s increasing bond with the world of entertainment. For one, last month the brand released the Kiko x Bridgerton limited-edition collection to celebrate the Netflix hit series and its third season, to be released starting May 16.
Established in 1997 by entrepreneurs Antonio and Stefano Percassi, Kiko Milano generated sales of 798 million euros in 2023, up 19 percent versus the previous year and ranking 49of the world’s largest beauty companies by sales. Last year, the company’s sales in the Americas grew 43 percent versus 2022, while those in Asia and Europe were up 21.3 percent and 18.6 percent, respectively. The firm counts more than 1,100 stores globally and sells its products in more than 66 markets..
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