WITH THE World Cup just weeks away, Beats by Dre have released a new campaign,...
With the World Cup just weeks away, Beats by Dre have released a new campaign that sheds light on the overwhelming pressure, expectation and criticism that some of the greatest footballers face off the pitchWITH THE World Cup just weeks away, Beats by Dre have released a new campaign,, that sheds light on the overwhelming pressure, expectation and criticism that some of the greatest footballers face off the pitch, especially as they train and prepare for their most significant matches.
Utilizing a mix of fast-paced shots of self-captured content and archival footage, the short film highlights star footballers Bukayo Saka , Serge Gnabry , Kingsley Coman and Ritsu Doan , and exposes the “noise” they face. Gnabry has found himself foul of critics who have claimed he’s more interested in his appearance off the pitch rather than his commitment to the game.
Despite having experienced much at a young age in his football career, this is Doan’s first chance to step up for his team and his country at a time when the rest of the world has already written his country off as competition. featuring powerful lyrics which touch on the ills of social media and how it “distorts our perception of reality.”
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