English tailoring brand Thom Sweeney has opened a store in Los Angeles. The brand is worn by Ben Affleck, Rob Lowe and Robert Downey Jr.
may be best known for its laid-back menswear, there’s an underlying appetite for English tailoring made of rich wool or cotton with satin peak lapels, according to Thom Sweeney cofounders Thom Whiddett and Luke Sweeney. Theis very dressed down and no one wears suits, which seems a bit crazy for us, but we feel there’s a huge opportunity for guys to actually dress up properly — and they’re craving to dress up,” Sweeney contended.
The brand’s inaugural Los Angeles space, designed by Billy Cotton, sits on a corner building off Melrose Place and imitates a gentlemen’s club for clients to sit, try on suits and sip whiskey from the built-in bar. The floor stocks Thom Sweeney’s ready-to-wear collections and offers its made-to-measure services by appointment only.
“In turnover it’s definitely significant and it’s good to be here dressing the right people. There’s a few members’ clubs opening here now and the thing with dressing is that it’s quite extreme — it’s either really casual or really special with a beautiful suit that pushes it a little bit further than the rest. Being in the middle doesn’t really cater to anyone,” Whiddett said.“In L.A. they’re prepared to invest in something a little bit more special because it’s so event driven,” Sweeney added.
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