Epic says its new revenue sharing deal with Fortnite island creators is 'transformative.'
Epic Games announced at today's State of Unreal conference at GDC that it will give 40% of the total net revenues earned from Fortnite's Item Shop and"related real-money purchases" to eligible Fortnite content creators in what it calls"Creator Economy 2.0." The new system will exist alongside the Support-A-Creator program, which is"returning to its roots as an affiliate marketing program for streamers and social media content creators.
"The money in the economy comes from player spending in the item shop. Fortnite generates billions of dollars a year in revenues from players' purchases," Fortnite Ecosystem executive vice president Saxs Persson said during today's State of Unreal conference."Fortnite players who have fun engaging in islands tend to spend more in the Item Shop.
This new system is"transformative" for Fortnite island creators, but Epic believes there will be spin-off benefits for players too. "The benefit of this new approach is rooted in fun, and rewards everyone's creative work, both yours and Epic's," Persson said."There's no need to design cunning monetization loops or extractive gating items. You make an island the players love—that is all you need to be part of the new economy."
Creator Economy 2.0 is live now. To learn more about what's involved or sign up for a piece of the action, head over to the
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