Eric Church and Outsiders Spirits releases its new Whiskey JYPSI Explorer Series.
has grown his varied business empire to include being a co-owner of the Field & Stream brand, launching his own SiriusXM music channel, “Eric Church Outsiders Radio,” rolling out the drinks line. Infusing his personal brand into every part of these ventures has been just as critical as it has been in his music.For some artists, putting out a whiskey might involve little more than slapping their name on a bottle—but Church has never been most artists.
Church’s imprint is also on every inch of his upcoming venue Chief’s. The 20,000-square-foot establishment at 200 Broadway in downtown Nashville celebrates itson April 5, and not only features Rodney Scott’s Whole Hog BBQ on the rooftop, but a two-story, approximately 350-capacity live music venue called The Neon Steeple.
Also originating April 5, Church will launch the 19-show “To Beat the Devil” residency at Chief’s—one that promises a wellspring of creativity and intimacy with his ardent fanbase.
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