A local authority's spend on social media content is described as 'a shocking waste of money'.
Essex County Council's social media campaigns costing more than £500,000 "did not represent value for money", a report said.The council said it could not comment ahead of a meeting to consider the report.
He singled out the council's former head of strengthening communities, Kirsty O'Callaghan, for criticism over her role in setting up these arrangements. Simon Harris was contracted by the county council to set up and manage multiple Facebook pages during the pandemic and afterwards. The report reiterated a previous finding that there was no evidence of due diligence being conducted prior to these contracts being awarded.Mr Harris was also paid to run the Essex Coronavirus Action Facebook page, later renamed Essex is United.
He said he had provided the committee and the county council with different performance data for the Facebook pages.
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