Apple has been warned that its App Store is in breach of EU rules, and has backtracked on plans to roll out AI tech in Europe over regulatory concerns.
Apple has become the first big tech company to be charged with breaking the Europe an Union’s new digital markets rules, three days after the tech giant said it would not release artificial intelligence in the bloc due to regulation. On Monday, the Europe an Commission said that Apple ’s App Store was preventing developers from communicating with their users and promoting offers to them directly, a practice known as anti-steering.
Back in March, one of the MEPs who negotiated the Digital Markets Act told WIRED that Apple was the logical first target for the new rules, describing the company as “low-hanging fruit.” Under the DMA it is illegal for big tech companies to preference their own services over rivals’. Developers have seethed against the new business terms imposed on them by Apple, describing the company’s policies as “abusive,” “extortion,” and “ludicrously punitive.
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