Eudon Choi Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Eudon Choi could have done away with his press release for fall 2024. The show notes detailed a fascination with Pompeii, but the Korean-born, London-based designer has never witnessed the decaying, patinaed frescoes that, for him, reflect human frailty in person. His collection spoke for itself.
A lesson in color, Choi zeroed in on tonal dressing, but there was nothing muted about his swaths of sage, soil, soft blue, and sugary pinks. His skill lies in subtly playing with proportion, silhouette, and fluidity. Blazers came crisp but comprised, with slits that fluttered when models walked. Bias-cut dresses boasted apron straps snaking around the neck, cashmere scarves contained arm holes to fashion into cardigans, and shirts looked elegantly spliced.
Those who bought into Eudon Choi’s Roman narrative will have noted the powdery, sandwashed finishing on, say, the cargo pants , or the raw fringing and inside out seams that supposedly evoke the fragmented and faded walls of a fallen city. “I’m cringing!” shared Choi, who maintains he wasn’t “too hung up” on the narrative.
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