Eudon Choi Resort 2025 collection, runway looks, beauty, models, and reviews.
Following a period of recession—and with the challenging retail climate more broadly—the past year has tumultuous for pretty much every independent brand in London. And while Eudon Choi has been better placed than most to manage, with a healthy direct-to-consumer business and a significant customer base in the Middle East and Asia, that doesn’t mean he hasn’t felt some of those tremors.
Yet while he initially felt disheartened by these tectonic movements in the British fashion industry, it eventually brought him a kind of clarity: a feeling that was in full evidence across his pre-fall collection, which saw him pare things back to the Choi essentials, relying on fewer looks and a sharp concision to outfit his customer. “Over the years, I’ve always been asked, ‘Who’s your woman?’” Choi said, leafing through the racks of clothing at his showroom.
Choi’s wardrobe building blocks—off-kilter tailoring, breezy shirting, maxi dresses, great pants—were all present, but often assembled in more unexpected configurations: what at first appeared to be a double-collared shirt fell away at the shoulders to reveal it’s actually a two-piece halter top, while a khaki safari top with a cocoon silhouette could be ruched to serve as a jacket or a skirt, and comes with a matching combat-pocket skirt.
Resort 2025 Runway_Review Runway
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