Commissioner Thierry Breton likens click-to-earn version to cigarettes
The European Commission on Wednesday gave TikTok 24 hours to explain the risk assessment procedures it used before launching a version of the made-in-China app that rewards users for using it in certain ways.Tasks include watching vids, liking content, or following other users. Rewards include Amazon vouchers, PayPal gift cards, or TikTok's in-app currency that can be used to tip other members.
The Google Play store rates the app as suitable for teens, and TikTok's description of the software emphasizes that it is a"smaller app" that requires"less data usage" – just the ticket for users with modest phones and download allowances. TikTok Lite was launched years ago in Asia, but debuted in France and Spain this month – without much fanfare.
TikTok has reportedly said it will comply with the overnight deadline to provide its risk assessment of the Lite app, and the April 26 deadline for the other info outlined above. Which is sensible, given the DSA allows for colossal fines.
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