The European Union launched a probe Thursday into Big Tech’s use of artificial intelligence and its handling of computer-generated deepfakes, ramping up scrutiny of a technology officials fear could disrupt elections.
The inquiry is aimed at companies including Meta, Microsoft, Snap, TikTok and X, focusing on how the tech giants plan to manage the risks of generative artificial intelligence as they increasingly roll out consumer-facing AI tools.
Part of the Commission’s goal is to gain insight into how the companies are approaching the issue of deepfakes, but also to put them on notice that AI-related mishaps could lead to fines or other penalties under the Digital Services Act, a landmark tech-regulation law governing social media and other major online platforms.
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