European Union regulators have accused social media company Meta Platforms of breaching the bloc’s new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
FILE - Europe an Commissioner for Europe fit for the Digital Age, Margrethe Vestager speaks during a media conference regarding the Digital Markets Act at EU headquarters in Brussels, on March 25, 2024. Europe an Union regulators accused social media company Meta Platforms on Monday, July 1, 2024 of breaching the bloc’s new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
The U.S. tech giant rolled out the subscription option after the European Union’s top court ruled that under strict EU data privacy rules, The commission said Meta’s model doesn’t allow users to exercise their right to “freely consent” to allowing their personal data to be used to target them with online ads.The commission had opened its investigation shortly after the rulebook, also known as the DMA, took effect in March.
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