Eva Longoria: Hollywood trailblazer who won't hear 'no'

Eva Longoria has shaped her career beyond acting, adding director, producer, philanthropist and activist to her slate of achievements.

Long before Eva Longoria arrived in Hollywood, it was a fool’s game to tell her something wasn’t possible. When her mother said she couldn't have a quinceañera, Longoria got a job at Wendy’s and paid for the milestone birthday bash herself. When she wanted to be a cheerleader and the answer was again 'no,' Longoria found a way. “My mom wasn’t saying, ‘No, you can’t be a cheerleader.

“We need 20 of us, 40 of us, 100 of us filmmakers, actors, whatever it is. We need to multiply our impact.' She made her feature film directing debut with last year's “Flamin’ Hot,” which tells the story of Richard Montañez, the janitor turned Frito-Lay executive who has long claimed to have invented the popular spicy Cheetos snack.

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