The NFL, PGA Tour and other sports leagues and brands have used generative AI for years, but organizations are working to keep pace as the technology continues to evolve.
Sports leagues and brands are constantly exploring advancements in technology and its potential impact on their respective end products. Many sports properties work within the content management and distribution space. The arrival of ChatGPT and generative artificial intelligence has fast-tracked organizations' critical re-evaluation of the role the technology plays when it comes to enhancing content and altering internal workflows.
The generative AI that is essentially built into WSC Sports' models can seamlessly ingest audio and video, quickly understand the action taking place in a given game, and seamlessly add metadata tags, and generate video content based on specific criteria at lighting-fast speeds. Achieving something of this nature with a minimal amount of human intervention almost seemed unimaginable just 10 years ago. 'For us this looked like the next step.
An eye on the future Allied Market Research estimates artificial intelligence's value in the global sports market could surpass the $29 billion mark by 2032. For comparison, the global AI in sports market size was valued at more than $2 billion. Well-established sports brands are being tasked with finding innovative ways to keep their current fanbases engaged, while also attracting new supporters — generative AI presents a unique tool that could help organizations achieve their goals.
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