Everton Stadium Naming Rights Could Fetch £150 Million

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Everton Stadium Naming Rights Could Fetch £150 Million
EVERTTONFOOTBALLSTADIUM
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Everton FC is expected to secure a substantial naming rights deal for their new stadium, with estimates reaching £150 million over ten years.

A football consultancy expert, who previously served as CEO at Everton between 2004 and 2009, believes the club's naming rights deal for their new stadium should be worth at least £150 million over ten years. He suggested Qatar Airways as a potential sponsor, citing their stability and quality as advertisers. Toyota was also mentioned as a possible suitor. Everton has confirmed receiving offers for the naming rights, which will be available for test events starting in February.

The stadium will host an Under-18s friendly with 10,000 fans on February 17th, followed by an Under-21s game with 25,000 spectators in late March or early April. With a capacity of 52,888, the £750 million stadium is scheduled to fully open for the 2025-26 season

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