Mattel and Warner Bros. have collaborated with a number of brands ranging from Burger King to Crocs. Every single Barbie partnership that we could find:
There’s even a number of edible collabs, which means folks are going to spend a shocking—and perhaps not medically advisable—amount of time eating pink food this summer. Themarketing campaign is inescapable and, like the aesthetic of the film, hyper feminine. The source ofour current obsession with all things girly is up for debate.
Is it some sort of anti-feminist backlash to the recent gender neutral trends? Or didsimply give us permission to finally guiltlessly celebrate all things femme—and that in itself is an exercise in the freedom of feminism? Or are we simply the pawns of a capitalist force that decided this was the summer of pink products?The best way to distract yourself from trying to answer those thorny questions is to start choosing your favorite bright and bedazzled options.
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