Apple emphasized privacy and security during its presentation, noting most AI functions will be done on the phone, keeping inputs away from a far-off server cloud.
A woman uses an iPhone at the Apple store at Grand Central Terminal in New York City. Apple is widely expected to announce a partnership with ChatGPT maker OpenAI. Apple just kicked off a brand new era for the company with the introduction of its first generative AI features for the iPhone.
He added: “Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more. And, of course, it has to be built with privacy, from the ground up.” Users will also be able to create personalized photos, such as taking a picture of your mom and making it into a stylized, cartoon-y version, adding a superhero cape. It can take action across apps, including asking the software to pull up all photos of a family member, and retrieve and analyze data from across your apps, such as factoring in what’s on your screen like email or a calendar.
Apple said it is also doubling down on privacy and security, such as giving users the option to “lock” certain apps, making them accessible only via Face ID, Touch ID or a user’s passcode. The feature could be especially helpful to protect apps like a banking app, an insurance app, or if you’re handing your phone over to show off photos or get someone’s phone number.
Apple showed off its latest MacOS software called Sequoia, with a handful of new productivity features. Phone mirroring, for example, will bring iPhone alerts directly to the laptop that show up directly next to Mac notifications.
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