AMI will take over Galeries Lafayette with pop-ups on several floors and the rooftop with beach-themed installations and a capsule collection through the Paris Olympics.
for the summer with a series of pop-ups, a capsule collection and a beach-themed rooftop terrace just in time for the Olympics.is the historical partner of the brand. “They contacted us to say, let’s do something crazy during the Olympics,” said Ami chief executive officer Nicolas Santi-Weil. “And that’s what we love to do — to surprise a client, to surprise a partner, and to surprise ourselves.
The rooftop takeover is set to bring the beach vibes to the center of town, complete with colorful huts inspired by Deauville and striped deck chairs where guests can take in the view of the Eiffel Tower and newly renovated Opera Garnier. Other items including hoodies and baseball caps in the capsule collection recall the brand’s first big item when it launched a decade ago. “We wanted to play around and are going to use this historic logo — the A, M, I — and bring it back, something we haven’t done for years,” said Santi-Weil.
The installation was designed to take place during the Olympics, with both retailer and brand unsure of what to expect in terms of turnout as the city preps for a wave of visitors.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Galeries Lafayette Revamps Its Luxury Offering, Returns to Pre-pandemic Sales, Traffic NumbersParis Galeries Lafayette has revamped its luxury offering with new brands such as MaxMara, and expanded Chanel, Rolex spaces. The company returned to profit and will invest 400 million euros in projects ahead of its 130th anniversary.
Read more »
See Inside Vogue Club’s Exclusive Screening of Vogue World: ParisAs finishing touches for Vogue World: Paris were being carried out at Place Vendôme, across the Atlantic, Vogue Club members were crisscrossing Lower Manhattan on their way to a Club-exclusive Livestream Watch Party.
Read more »
EXCLUSIVE: Farm Rio’s Paris Store Sets Stage for Retail Acceleration, Further GrowthFarm Rio's 1,200-foot Paris store comes as store openings accelerate, with a target of 10 new doors annually and up to 30 percent growth for its sales.
Read more »
Vogue and Balenciaga Team Up on an Exclusive Collection Ahead of Vogue World 2024: ParisAhead of Vogue World 2024: Paris, Vogue and Balenciaga debut a limited edition capsule of collaborative merch that’s available starting June 21.
Read more »
Ralph Lauren Reveals Opening And Closing Ceremony Uniforms For Paris Olympics: EXCLUSIVELindsay Lowe has been a regular contributor to TODAY.com since 2016, covering pop culture, style, home and other lifestyle topics. She is also working on her first novel, a domestic drama set in rural Regency England.
Read more »
Paris Hilton on How She's Handling Comments About Her Parenting Style (Exclusive)Paris Hilton tells ET she has a positive approach to the negative commentary surrounding her parenting.
Read more »