Laura Willensky will oversee the planned growth of the preppy-inspired brand founded by Jack Carlson
A little less than three months after selling a majority stake to Burch Creative Capital and partners Tom Vellios, cofounder of Five Below, and Jason Epstein, partner at Stonecourt Capital,The popular preppy-inspired brand is bringing Laura Willensky on board to helm the business, which was founded in 2017 by Jack Carlson, who has a Ph.D. in archaeology from Oxford University, was a coxswain on the U.S.
“I am incredibly inspired by everything that Jack and the Rowing Blazers team have achieved, and I see a clear opportunity to grow the business through amazing products and an unmatched experience for our customers,” Willensky said. “I am eager to lead the brand through such an exciting period of growth and expansion — both into new product categories and new markets.”
When the acquisition was announced at the end of February, Burch Capital said plans including significantly expanding its women’s line, opening a new flagship in New York and hiring additional employees. At the time, Grant Simm, the former chief financial officer of Aimé Leon Dore, joined Rowing Blazers as CFO.
It plans to maintain Rowing Blazers’ irreverent fashion sensibility as well as its strong collaboration partners, which have ranged from“We are so excited to have Laura join Rowing Blazers as our CEO,” says Chris Burch, founder of Burch Creative Capital. “I am confident that her track record in apparel and deep experience as a merchant will have an incredible impact on our customers, our community and our business.”Zendaya and Tyla Win While Lauren Sanchez Falls Flat: The Best and….
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