Bella Hadid is launching 'Ôrebella, her fragrance brand, next month and outlined the brand's products and where to buy.
brand starting with a trio of fragrances in alcohol-free, biphase formulas. They are priced at $35, $72 and $100 for 10-, 50- and 100-ml, respectively. TheyIn an exclusive interview with WWD, Hadid said the idea for the brand came to her after years of blending essential oils.was being on my farm with our lavender plants, and we have a cute health food store down the street from my house there,” she said.
Salted Muse has notes of sea salt, pink pepper, an olive tree accord, lavender and woods of crisp amber; Window2Soul features rose, jasmine, fresh lemon and tonka bean; Blooming Fire combines Tahitian monoi flower with patchouli and bergamot. The formulas were no easy feat and required some trial and error. “She has a concept is very different, very out there. It’s a lot of iteration, it’s a lot of trial, it’s a lot of fails that happen before you arrive at a product you want to give to people,” Gibert-Darras said. “I’ve done that a lot, but I’ve never had a project this innovative and Bella never gave up. Since the beginning, she knew exactly what the product and the brand and the visuals should be.
“From body sprays, to celebrity to designer to luxury, you’re seeing things pop even more if they’re trending on social media,” Arnaudo said. Ulta is merchandising the brand at the front of the store, as well as activations on Ulta’s website and app. “The expression of the brand is pretty incredible,” Arnaudo said. “We will also have it permanently in our fragrance area on a beautiful endcap.”
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