Black-founded fragrance brand, Brown Girl Jane, is entering Sephora and launching a new fruity perfume, Carnivale.
Accelerate graduate is now available online at Sephora, where it has exclusively launched its new Carnivale Eau de Parfum as well as three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30.
Brown Girl Jane is the first Black woman-owned fragrance brand to launch at Sephora, according to founders Malaika Jones, Nia Jones and Tai Beauchamp. Sephora also carries Fenty Beauty’s Fenty Eau de Parfum, while Chris Collins’ eponymous range is the sole Black male-founded fragrance brand at the retailer.Three Key Takeaways From Ozempic and Zepbound Executives on Oprah Winfrey's 'Shame, Blame and the Weight Loss Revolution' Special,” Malaika said.
Carnivale marks the brand’s first solo perfume launch, featuring notes of Caribbean mango, amber, golden pimento and whipped musks, and aiming to evoke the celebratory and empowering spirit of Trinidad Carnival, which takes place each year just before Ash Wednesday and commemorates the emancipation of slavery in the Caribbean from British rule.
“We have always been about creating a community and a brand that we wish we had when we were out in the world — one that both spoke to a wider audience, and told stories of people who are oftentimes left out of the conversation,” Nia said. “We started the brand on sisterhood and that continues to be our North Star.”. We use vendors that may also process your information to help provide our services.
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