Dyson's new Supersonic Nural is going to change your hair routine. James Dyson spoke to Bazaar exclusively with all the details of this new tool.
It’s hard to ignore Dyson’s grip on the beauty world. Every fancy hotel and boutique fitness studio touts Dyson Supersonic dryers in the bathroom as a feature and benefit. The Dyson Airwrap revolutionized the bouncy blowout and is one of TikTok’s most viral success stories. The brand just debuted the Supersonic r, a new professional-only hair dryer, at New York Fashion Week. If that launch felt like a tease —then you’re in for a treat.
The Dyson engineering team has been researching hair health since well before the launch of the first Supersonic in 2016, says head of innovation Nathan Imhasly, and focusing on the scalp was a feature the brand has wanted to integrate into its products for years.“At Dyson, we strive to understand everything there is to know about hair, and our fascination with the science of hair drives us to design our technology to solve frustrations surrounding hair health,” Imhasly says.
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