As the 'mob wife' trend hits the runways, Ecopel is launching Flur, its first 100 percent plant-based faux fur material with no oil or chemicals that's better for animals and the environment.
Following a Paris Fashion Week with fuzzy “mob wife” outerwear emerging as a key trend, faux fur sector leader and innovator Ecopel is unveiling its next animal-free textile with a new material called Flur.
“It’s not just some material to sell to the brands, but we also want to promote it as a new vision,” said Ecopel communications andmanager Arnaud Brunois, highlighting the move away from synthetics. “It’s the beginning of a new era for us.”The Flur textile was in development for five years, since the launch of Ecopel’s Koba faux fur product.
When the company launched Koba in 2019, they expressed the intent to bring a plant-based product to market. The research and development process was long in order to meet the quality standards of fashion brands. “We are certain that the fashion world will be at our side to develop this range and make it a new standard,” he added.
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