The Erwin Wurm sculpture of a walking Lanvin bag will be a part of a mainland China-focused initiative and exhibition.
blue that incorporated the brand’s Cash Sneaker and the Pencil Cat Bag. The bag, which features a sculptural handle, referenced an early-20th-centurybetween Jeanne Lanvin and Armand-Albert Rateau, the interior and furniture designer, whereas the Cash Sneaker is a retro style introduced during the first iteration of Lanvin Lab.
Shukla said Wurm’s work, which uses sculpture to process everyday life, is also an inviting gesture to the general public that he found “particularly compelling.” ‘s affinity to the art world. As for Wurm, it was about how to interpret “the specific attitude of people when they think about Lanvin. It’s a famous brand, it’s an expensive brand,” added Wurm.
The 69-year-old Wurm is perhaps best known for his “One Minute Sculptures,” which gives the viewer instructions on how to perform an often unnatural pose, such as putting one’s head on a chair, and hold the move for one minute, or more. Wurm’s recent work explores the anthropomorphization of everyday objects, works include giant dancing sausages, the “Bag” series, and clothes sculptures.
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