Doré, the minimalist French skin care brand founded by fashion blogger Garance Doré, is launching in more than 600 Ulta Beauty doors.
Doré, the French-inspired skin care brand cofounded by French blogger and photographer Garance Doré and chief executive officer Emily Yeston, is headed to Ulta Beauty.
Something of a second act for Doré, who in the early 2000s helmed a popular street-style blog which later evolved into a lifestyle platform called Atelier Doré, the skin care range aims to bring a no-fuss French skin care philosophy Stateside — and at an accessible price point.“We launched at a moment when beauty routines were becoming insane — something like 10 steps every night,” said Doré of the 2022 launch.
Next up, the brand expects to net 300 percent year-over-year-growth each year through 2027, with the Ulta expansion being a key step toward that goal. Though Yeston and Doré did not comment on sales figures, industry sources estimate the brand could reach $4 million to $5 million in sales during the next 12 months.
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