Exclusive: Groupon activist ups stake on 'growing conviction', stock adds new bull
) are trading higher midday Wednesday, up nearly 7%, as both Wall Street’s analysts, as well as some of its biggest shareholders voice strong support for the company.Today, analysts at Northland Capital Markets initiated coverage of Groupon with an Outperform rating and $22 price target, implying over 50% upside from current levels.
The analysts credit much of the improved performance to GRPN’s highly experienced CEO Dusan Senkypl, brought onboard in early 2023, who “built his fortune through multiple successful exits at e-commerce companies both as an operator and investor.” They note that Senkypl’s compensation package is fully dependent on Groupon share performance, with “PSU price hurdles 40%, 118%, and 370% above current prices.
Last month, Roth/MKM analysts praised the company’s updated website “with a cleaner, easier-to-search layout, more prominent promotion of gifting options and an improvement in its inventory of offers .
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