TikTok fashion influencer Madeleine White is launching a sleepwear brand called See You Tomorrow based on her 'get ready with me' videos. See exclusive details here.
has grown her following over the last three years with her popular “get ready with me” videos, and now she is capitalizing on the franchise to launch her firstbrand she’s developed over the last few years. The brand is launching with three styles: a yellow strappy nightgown, a blue lace-embellished camisole and matching shorts, and a pink long-sleeve pajama set ranging in price from $105 to $145. The styles all feature butterfly patterns or motifs, as it’s one of White’s favorites.
“I knew I wanted a kind of a hybrid between sexy, pretty and more lounge-type wear,” she said about the styles. “I also wanted full-on sleep pajamas that are really, really soft, really cozy and loose. I really wanted there to be a blend between the more lingerie side and the more sleep side, so I wanted something that bridged the gap.”
“I’ve had a really unique perspective coming into this where I knew how to market things and how to make viral content and all of that from the social side, but then I also know how to make clothes,” she said. “I know what it’s flattering. I know how to make things elasticated. I knew that I wanted all the straps adjustable and all of that kind of thing. I feel like I only have that knowledge from my experience making my own clothes.
White believes that her brand will resonate with her followers and other customers because of her understanding of social media marketing and her experience designing clothing.
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