Everything you need to know on Kourtney Kardashian Barker's 2024 Camp Poosh during Coachella weekend.
“We have so many new brand partners that I am excited about,” Barker told WWD in an exclusive statement. They include Erewhon Market, partnering on a grab-and-go snack station, she notes.
“We also are expanding our wellness activations throughout the weekend and opening them up to friends of Poosh,” Barker went on. “Last year, the wellness center was really just for our campers, but we wanted friends of Poosh to be able to come by throughout the weekend to recover from the festival and practice some self care.”
Barker has tapped her sisters for some of the activations, with Kim Kardashian’s Skims providing campers with PJs and swimwear. And the bar will be stacked will Kendall Jenner’s 818 Tequila and Kylie Jenner’s Sprinter vodka sodas. Barker will also have her own brand, Lemme, the line of vitamin and supplement gummies, available to all .
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