Liverpool chief commercial officer Ben Latty hails trip to America as one of club's 'best ever' in exclusive interview
For Arne Slot , his first pre-season tour as Liverpool boss couldn’t have gone much better. Three games played in the United States and three victories gave rise to some renewed optimism for the campaign ahead. The Reds returned to US soil for their summer preparations for the first time since 2019, taking in games against Real Betis in Pittsburgh, Arsenal in Philadelphia, and Manchester United in South Carolina.
The club have a growing number of partners, many of them US-based, and ensuring that they are activating appropriately and delivering value for those partners to a long-standing relationship and renewals, is a vital part of what Latty and his team had to do this summer.
Arne Slot FSG Liverpool FC Pre-Season Tour
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