Neiman Marcus has unveiled a newly renovated and expanded shoe floor at its Beverly Hills store, marking the largest shoe department in the company.
and head of NMG customer insights, the Beverly Hills shoe salon has moved from the first floor to the third floor as part of the
“Not only does the new space allow us to create a more open and inviting environment for shoes, but it also lets us build really great adjacencies with other categories,” Ross told WWD sister publication FN in an exclusive interview. “Now shoes sit alongside women’s apparel to create a much more dynamic shopping environment.”As for what took over the category’s former space on the main floor, Ross noted that women’s accessories, like handbags and jewelry, have grown in its place.
Popular styles right now include ballerina shoes, mary janes and flats, the executive noted. “Flats are one of the fastest growing classifications,” Ross said. “Many of our luxury designer brands have amazing flats in their assortments including Christian Louboutin, Dior, Miu Miu, Roger Vivier and Valentino.”
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