Paige Lorenze chats with WWD about her lifestyle brand's latest tenniscore-inspired expansion.
EXCLUSIVE: Paige Lorenze and Ayan Broomfield Bring WAG Culture and Their Signature ‘It Girl’ Style to Year of Ours Campaign
Now, Dairy Boy makes its first foray into ready-to-wear with two new looks that draw upon her newfound status as aHere, WWD chats with Lorenze about her brand’s latest expansion, the tenniscore trend and what’s next for Dairy Boy.Tennis has become a really big part of my life through my partner Tommy, and I’ve really loved how my personal style has developed through tennis. I just have such a love for the fashion and the history of the sport.
All of our products are vintage-inspired, but at the pop-up we’ll have a lot of vintage-inspired tennis stuff, some new denim pieces and some exclusive products. It’s been really fun to plan these things around these exciting moments because it’s it’s really where I am. I really am always here at Wimbledon during this time of year, and I’m always at the U.S. Open in August. So I’m making the most of traveling on the road.
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