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Premier League officials will likely have to amend the associated party transaction rules immediately if Manchester City are successful in their case,The English champions have taken legal action against the Premier League regarding the APT rules currently in place, with the club claiming the regulations are “unlawful”.
A relaxation of the rules would mean top-flight sides could potentially agree sponsorship deals as high as they wanted with no challenge, increasing the amount they could spend under the profit and sustainability rules .Four of Man City’s 10 biggest commercial and sponsorship deals at present are with companies linked to their Abu-Dhabi ownership group, including their stadium naming rights and shirt deal with Etihad Airways.
Pep Guardiola’s side will have “unlimited spending power” if they manage to win their APT case against the Premier League the Public Investment Fund could look to strike Saudi deals for their training ground and other assets owned by the north-east giantsIt isn’t the only legal battle Man City are currently involved in after they were dealt 115 charges by the Premier League in February 2023 for allegedly breaching the financial fair play rules over a nine-year period.
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