Rihanna’s lingerie brand Savage x Fenty has hired a new CMO, Vanessa Wallace, who was previously head of brand marketing at Nike.
as a fashion icon, musician and fearless entrepreneur,” Wallace told WWD in an exclusive statement. “She has undoubtedly created something very special with Savage x, and I firmly believe in the brand’s impact on millions of consumers. My goal is to build on this tremendous momentum and ensure we remain at the forefront of culture and drive the industry toward greater inclusivity.”
Wallace was formerly head of brand marketing at Nike, where she held many roles for nearly two decades. Most recently, she led marketing efforts for the Jordan Brand in North America; she launched the Jordan Brand Women’s Collective, an initiative to empower women, and helped establish the Jordan Brand Black Community Commitment, a $100 million investment aimed to fight systemic racism.
In her new position at Savage x Fenty, Wallace — a graduate of the University of Texas — will oversee brand and product marketing, media, creative, membership and global communications. She will report directly to the brand’s chief executive officer, Hillary Super.“Vanessa’s track record of brand building, most recently at Jordan, showcases her ability to drive growth and innovation,” Super told WWD exclusively.
Launched by Rihanna in 2018, Savage x Fenty — specializing in intimates, loungewear and sportswear — is co-owned by French luxury giant LVMH Moët Hennessy Louis Vuitton. The brand has been rooted in inclusivity since Day One, offering accessible price points and sizes. Bras are available up to 46DDD or 42H, with underwear and apparel ranging between XS to 4X or XXXXL.
The company began as an e-commerce business before rolling out retail in early 2022. The first store was in Las Vegas, followed by openings in or around Los Angeles; Houston; Philadelphia; Atlanta; Orland Park, Ill.; Washington, D.C., and New York, with nine locations total,“Our priorities include expanding Savage x Fenty’s product lines and doubling down on retail expansion and wholesale growth,” Super told WWD of plans moving forward.
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